About Bravissimo

Bravissimo is an award-winning multi-channel retailer who provide lingerie, swimwear and nightwear for women who wear a D to L cup. We have 25 shops in the UK and 1 shop in the US, along with a well-established ecommerce operation. Since 1995 our purpose has remained the same; to inspire our customers to feel confident and uplifted, offering an amazing choice of beautiful styles and colours. We want our customers to feel celebrated and to feel Bravissimo is their place that they want to shout about!

Bravissimo Benefits

• Up to 25 days holiday, plus flexible use of bank holiday allowance
• The opportunity to buy up to 5 additional days holiday each year
• Access to free and confidential 24/7 employee support from Retail Trust
• 50% discount on full priced items for you, your family & friends, up to a limit
• Healthcare Cash Plan for you and up to 4 children through Medicash
• Employer pension contributions up to 6%
• Life Assurance
• Great training and learning resources
• Long service awards after 5 years service
• Access to new and upcoming products, with the opportunity to provide feedback
• Access to discounts at many retailers, day out destinations and gyms through Retail Trust and Medicash
• Free on-site parking at Bra HQ
• Hybrid working

About the role

Reporting into the UK Senior Marketing Manager, the role of Acquisition Marketing Manager is to ensure more women discover Bravissimo and become long term customers. The role holder will plan activity across all channels to maximise customer acquisition. This will predominantly be via digital media, so strong digital marketing skills are a must, but it will also include the use of printed mailers and other relevant media channels. The role holder will need to be highly commercial, deciding investment levels across media to meet our new customer targets and maximise impact. They must be comfortable building plans and working with our agencies and creative teams to deliver on them.

Key accountabilities

• Plan and run all marketing campaigns to achieve our new customer targets.
• To do this you will need to develop and implement digital marketing activity, aligned with our objectives, that maximises our traffic and conversion to sale.
• Manage our digital media agencies and our digital spend.
• Work closely with our Retail Data Agency and the Customer Retention Marketing Manager to understand the opportunity to drive new customers via printed media.
• Use this knowledge and your excellent understanding of digital performance to define the full media mix targeting prospects, to gain as many new customers as possible.
• Commercially evaluate and refine the activity to drive maximum results for our Bravissimo.
• Weekly and monthly reporting of performance, recommending changes as needed.
• Ensure our digital marketing is current and aligned for each selling season with engaging content thats right for Bravissimo and our customers.
• Work closely with colleagues within the marketing team to supply creative assets.
• Build and maintain our brand presence across digital channels.
• Work closely with internal (and external) teams to ensure you are working well cross-functionally to achieve strategic objectives.
  
  

Our customers are at the heart of everything we do, so we all spend regular time with our customers to understand what is important, whether thats working in stores, taking calls on customer services or stocktaking in our warehouse. We are all in it together We are Bravissimo!

About you

• We are looking for a commercially minded marketing professional with proven experience of planning and delivering new customer growth.
• You will have excellent knowledge of paid digital media and the wider digital landscape
• You will be comfortable managing agencies and working with them to improve performance
• You will be an amazing communicator, who is able to balance creativity and passion for our brand with a keen commercial approach.
• You will need an excellent understanding of and instinct for our brand, and a passion for inspiring and engaging our customers.
• You will have excellent digital experience and lots of enthusiasm and energy to bring to the team.

Interested?

If you feel that youre the person that were looking for then please provide us with your current CV, salary details, notice period details and a covering letter, letting us know why youd love to work for Bravissimo, and what it is about you and your skills that make you perfect for this position.